RosettaEIP: data management for the transport industry

A secure cloud Enterprise Integration Platform that captures and ingests multiple data sources into an SQL database for interrogation, segmentation and export into business and marketing systems.

RosettaEIP’s Key Features

  • Seamless integration of unrelated data sources in multiple formats

  • Integration with external sFTP, REST & SOAP APIs and other systems for data input/output

  • Optimised for use with Email Service Providers (ESPs)

  • Pre-built marketing segmentation for ESPs

  • Pre-built support for Rail industry data sources

RosettaEIP Key Points

RosettaEIP Key Points

Ready‑to‑Use

Once it is set up RosettaEIP does not require a high level of technical skill to use or maintain. You can add new data sources yourself using the RosettaEIP drag and drop User Interface.

Single Unified Customer View

Disparate data can be organised, correlatedand segmented and visualised to deliver grouped and individual data profiles. You get a 360-degree view because RosettaEIP holds all of the data you have on your customers and ‘meta’ data that contextualises their behaviour or they interact with..

Accessible Data

Data contained within Rosetta can be used by 3rd party systems.

System Support

Altcom will get you set -up and running with RosettaEIP. We train your internal teams and provide maintenance and support. We can assist with ongoing work as much or as little as you want. RosettaEIP is designed as client managed solution.

The RosettaEIP will help you achieve a Single Customer View optimised for cost of ownership, security, performance and integration with your marketing toolsets.

RosettaEIP Feature Set

 

Full file transfer capabilities

We offer both client and server functionality on SFTP to deliver push and pull services

Integrating unrelated data sources

Using a shared marker, such as an email address, as a common index we are able to match customers across multiple unrelated sources

Data warehouse processing

Data formats change over time but RosettaEIP adapts the schema ingestion to cope with these changes

Redundancy and disaster tolerance

RosettaEIP was designed to be disaster tolerant from the start, all processes are protected against failure, meaning data is never lost, processing always works, and you know what is happening with your data

Relational & Object Databases

RosettaEIP can cope with tables that relate to each other and data sources that are stand alone.

Multiple data sources

We can ingest any number of different data sources, each data source contains multiple tables

Named segmentation containers

Grouping and dividing varied data sources into intuitive marketing query schema, reducing data storage requirements in ESPs

Multiple Schema validation

The schema of ingested data is validated using multiple automated approaches. Easy to expand validation means we can reduce dirty data issues.

Multiple processing schedules

Multiple schedules for both SFTP processes, data ingestion and Segmentation Container Exporting for Campaign Management Tools

Support for rail industry data

RosettaEIP already deals with rail industry web ticketing extract/data warehouse/seasons/smartcard plus Goldstar, marketing websites and others

Daily statistics and analytics

Every activity is logged. RosettaEIP performs daily analysis and auditing of its own performance to comply with ISO27001

Power BI integration

Unrestricted access to your marketing data through the PowerBI Interface. Feature rich user administration and monitoring interfaceMicrosoft

Full Azure cloud platform support

Full support of Azure features including Infrastructure as Code Deployment and continuous development / continuous integration

Integration with industry leading ESPs

RosettaEIP outputs and integrates seamlessly with ESP customer schemas, programs and segments. RosettaEIPs integrated data stores can enhance customer data by deriving LTV, CPA and customer profiling

Let’s chat.